Generational wealth: Preserving Culture.

“Generational leaders confront change, no matter the risk,

they refuse to stay silent or follow without question” - pm --->

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Highest

The highest of the ordinary is the pursuit to elevate above what is considered normal. A commitment to do better in all aspects of life by putting in the work, overcoming obstacles, and striving to become ones highest self.

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design

TENORE is a lifestyle brand rooted in timeless apparel, that is honest and free of passing trends. We put form, function and sustainability in design, fabric selection and choosing our manufacturing partners. Design and material will always outlast messaging and marketing. We stand behind our vision.

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community

TENŌRE is a brand that places frequency and connectivity above all. Bringing different people together from the martial arts, boardsports, street culture and art worlds in one environment to grow as a tribe.