highest of the ordinary
About
TENŌRE was founded in 2024 by Pat Tenore, the visionary behind RVCA and a longtime fixture of California’s creative, surf, and counterculture scenes. With a legacy built on blending subcultures and elevating authentic expression, Pat launched TENŌRE as the next evolution of his creative journey — one rooted in intentionality, timelessness, and a continued commitment to community.